Established in 2007, Sisters & Co is a high-end department store located in Mount Maunganui, bringing its customers a refined collection from over fifty globally renowned local and international designers. While Sisters& Co has a reputation for being fun and approachable; the in-store and online shopping experience is of premium and international quality.
When it came time to refresh its brand identity, Sisters &Co needed a brand that demands attention and emulates their brand values –quality, timeless, luxury, aspirational and feminine.
The result was the creation of two new logos working together across every retail touchpoint - packaging, printed collateral, digital and signage.
The primary wordmark logo uses a modern and feminine serif typeface with the addition of a glyph flourish, with a sibling logo designed to be a stamp of quality and authenticity, which is synonymous with the Sisters& Co experience.
A rich and indulgent colour palette of British racing green and warm white is often pared with premium printing techniques, including gold foil and embossing, creating a visual link to the brand values.