A modern Greek bar taverna in the heart of Ponsonby Road in Auckland, Daphnes offers a refined approach to Greek Cuisine. The space is designed to feel like a family dinner party at home, grazing over the night whilst enjoying with friends over drinks, where the experience is rustic and generous, informal and upbeat.
When designing the visual identity, the brief was to capture the restaurant's energy. A simple, relaxed handwritten logotype was created, designed to emulate the feeling of a hastily scribbled note between friends, an invitation to come together, eat and have fun.
An unexpected colour palette of apricot, terracotta, wine, navy and putty is drawn from the restaurant's interiors to complement the brand. Artworks by artist Claire Stapleton that feature in the restaurant also translate into the brand, bringing playful energy and a nod to Greek history.
The brand rolls out across all touch points, including menus, coasters, business cards, vouchers, website and social media.