New to market, Fora is a refillable, plant-based cleaning solution on a mission to make a positive social and environmental impact. As a trustworthy source of household cleaning products, Fora aims to reduce single use plastics in the home with its beautifully presented, refillable packaging and remove harmful chemicals with its natural, plant-based formulations.
Armed with this goal and a strong product concept, Fora set out to develop a refined brand identity and packaging suite its customers would be proud to use and display in their homes.
With consideration for the mindful positioning of the Fora brand, a pared-back colour palette of soft, earthy tones provided a serene and tranquil foundation for the visual identity.This is paired with a simple typographic logo crafted in a serif font with a delicate, flowing form.
The neutral colour story and logo work as the hero of the brand across all packaging touch points, with a ‘less is more’ approach ensuring the end product blends seamlessly within the home in bathrooms and on bench tops.