Branding, signage and collateral for a new cafe bringing a bit of downtown to Auckland Airport’s Domestic Terminal.
Eatery-wise, the humble domestic terminal is generally found in the shadow of its more glamorous international counterpart, but with Wayfarer – a bright, modern cafe serving up eighthirty coffee, craft beers, local wine and fresh hand-crafted food – it’s finally getting some shine.
The ultimate objective with this project was to create a brand that would stand out in what can be a rather dull and beige environment. While the location offered some obvious design cues, the direction needed to be one that was more of a subtle nod to travel, rather than something gimmicky or overdone.
To achieve this, repetition and movement was employed in design, to play on the idea of the layers of memories, tastes, interactions and experiences in travel. Directional typography – using the W as the focal point – provide a visual reference to journeying; of getting from A to B and back again.
Interior Architecture Material Creative