Branding, printed collateral and illustration for childrens bedding company.

When Undercover set out to produce a range of stylish kids sleeping bags we were tasked with designing a brand that appealed equally to both young children and their style conscious parents.

Adding a playful slant to illustrations pulled from the ‘flash’ tattoo resurgence while adding splashes of colour to geometric shapes creates a quaint nostalgia for the oldies and a fun ‘fort building’ aspect for the kids.