Branding, packaging and signage design for Auckland homewares store.
Seeing the burgeoning of designer homewares stores importing from quality focussed offshore manufacturers, Thread wanted to reassert itself in this competitive market.
The brief was to emphasise the pedigree of the working owners in both textile and fashion design. The design system also reflects the company’s longevity, and, importantly, its unique position in offering only premium, desirable New Zealand made products, steadfastly not of the ‘arts and crafts’ ilk.
