Branding, merchandise, signage & digital.

Reform is a unique and dynamic fitness studio with studios in both Auckland and Mount Maunganui.

Reforms offering began with dynamic reformer pilates which has now expanded into Cardio/HITT and Jumpboard classes, with the potential of adding BoxMaster to the mix.  The brief was to create a new brand direction to reflect the studios growth and to be flexible to use on merchandise and for expansion of the offerings at Reform.

The solution was deconstructed type to include circles – representing movement and form as well as students in poses from the classes. This is then applied through colour across all the offerings.

Studio Photography Sophie Andreassend