Branding and print collateral for new 'athleisure' store in Auckland
Branding and print collateral for new ‘athleisure’ store at the popular Orakei Basin, Auckland.
People Like Us is a Athleisure/Activewear destination in the newly developed Orakei Basin in Auckland. PLU creates an environment for women to shop independant activewear labels from both Australia and America.
The brief was to create a fun, clean, approachable brand with energy. A brand that is accessible and not mainstream or exclusive. Movement has been created through typography and colour with the secondary logo and the removal of letters, leaving PLU.