Onslow

Onslow

Timeless, Relaxed & Iconic

Project Scope

Brand Identity
Print Collateral
Digital
Signage

Restaurant Photography

Jono Parker

Portfolio Photography

Kirsty Dawn

Onslow is the culmination of Josh Emett's culinary journey fromLondon to New York and back to Aotearoa. A landmark Auckland address steeped in history, Onslow references the old world but is decidedly modern; a sophisticated yet relaxed restaurant that celebrates New Zealand's exceptional provenance.  

The restaurant's visual identity works harmoniously alongside the rich colour palette and textures of the interiors designed by Rufus Knight and Sonja Hawkins. The logotype crafted in a refined serif creates a timeless identity with a nod to history whilst remaining modern and sophisticated. The 'tilted O' serves as an icon across the restaurant's signage, printed and digital collateral. 

Paper stocks, gold foiled stickers and printing techniques such as blind embossing and debossing in rich, soft leathers make up a large part of the visual identity, another nod to tradition, creating a considered and timeless brand.

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