Branding and print collateral for new eatery in Auckland, in the fashionable city works depot zone.
The client wanted to position their new eatery between the typical cafe and restaurant, open throughout the day and into the evening. With a considered interior centred around muted pastels, soft textures and ‘Scandinavian’ design. The brand had to reflect these qualities as well as allude to the finely tuned contemporary menus.
Our delivery encompassed a clean yet elegant font with diminutive masculine proportions – offsetting the feminine name. Keeping order, our clear iconography and convenient menu design bought intuitive structure to an array of dining options. Secondary elements were catered to with a stacking system easily utilised on cups and coasters alike. As part of the same cohesive design system, collateral reflects the eatery’s luxurious yet informal interiors with embossed woven canvas and muted contrasts on quality stock.
Uniforms MN Uniforms