Rebrand and packaging design for lovingly and locally made Natureland baby food.
Natureland baby food has been lovingly & locally made with nothing but the best natural ingredients to create delicious food you will feel happy giving your little ones & they will love.
The Natureland brand needed repositioning to tell the local New Zealand story as well as appeal to mothers as well as children.
The solution was to introduce a series of fruit and vegetable characters on a journey to Natureland.
Illustration The Picture Garden
Photography Kirsty Dawn
