Branding, packaging and printed collateral for an elegant new eatery in Central Auckland.
Commanding the lobby of an iconic CBD landmark, Middleton Cafe & Bar is coffee-through-cocktails offering in a space that’s at once playful and sumptuous.
The brief here was for branding that was complementary to both the handsome, brass-accented fit-out and wider locational context. Elongated shapes in the logo reference the tall building that the Middleton is nestled in the base of, with each of the letters deconstructed to have a long slender line as their anchor. All signage has been created in brass to call back to the fit-out’s classic detailing, while the choice of sans serif typography also adds a contemporary element to the space.
Business cards and other collateral are printed in a rich navy colour, with foiled logo. A herringbone motif was also created as a secondary element to add a sophisticated play of texture, in keeping with elegant but fun aesthetic of the space.
Interior Architecture Material Creative