Branding, packaging, catalogue and website design for knitwear brand.
When creating Marle, Juliet wanted the branding to reflect the laidback, simple elegance of Marle’s natural yarns, fabrics and designs. With a desire to appeal strongly to both a local and international market, the brand needed to feel at ease, with simple confidence, rather than brash or ostentatious.
We created a simple word mark with references to the garment making process. Designing collateral with subtly crafted detail demonstrated the inherent quality and pared back luxury of the products.