Branding, packaging, digital & website design
Consciously created through the exclusive use of natural fibres and fabrics, Marle is a premium womenswear brand grounded on the philosophy of everyday luxury sold in New Zealand and Australia.
The brief was to refine and expand the monochromatic identity we initially created to visually represent the brands new direction. It was determined that this would include, a new logo, expanded colour palette, new typography, and updated photography treatment.
The refined execution of the project was the result of a highly successful collaboration between client and designer, fulfilling the client’s end goal of creating a feminine, considered and natural aesthetic.