Brand, packaging and website refresh for Marle
Marle began 5 years ago as a small knitwear focussed brand and has now developed in both scale and offering. Cut and sew garments in natural fabrics including cottons, silks, linens and hemp have been added to the range.
The brief was to refine and expand the monochromatic identity we initially created to visually represent the brands new direction. It was determined that this would include, a refinement of the existing logo, the introduction of a brand icon, expanded colour palette, new typography, and updated photography treatment
The refined execution of the project was the result of a highly successful collaboration between client and designer, fulfilling the client’s end goal of creating a feminine, considered and natural aesthetic.
Photography Greta van der Star