Packaging, brand refresh and website for Love Cake baking mixes and pantry essentials
Love Cake is a range of alternative baking mixes and pantry essentials for the health aware.
The brief was to create a new direction for the existing brand to position it in the natural/organic space that was not fussy, was approachable, tasty and relaxed.
This was created through typography and the photography style used, delicious and tasty looking – a ‘happy mess’.
Photography The Hungry Cook