Branding and print collateral for Parnell based premium floral stylists.
Opening a new retail base in Parnell for their Wedding and Corporate floral styling studio, Blush wanted to cut through a crowded market and position the brand in the super premium bracket.
Our response to this brief was to develop a geometric icon reminiscent of both diamonds and flowers. The choice of gold foil and thick stocks supported this romantic symbolism to achieve the desired market positioning. We also utilised a solid, capitalised font to convey trust and assurance – both key considerations on one’s big day.
Flower Carrier Think Pack